H&M Group at a glance

H&M Group is a family of brands and businesses, driven by the desire to make great design available to everyone, in a more sustainable way. We offer fashion, design and services that inspire and enable people to express their style while making it easier to live more circular.

Our transformation

The rapid shift in fashion retail continues. We accelerate our digital development and integrate our digital and physical channels to create a smooth and inspiring experience for our customers wherever they want to meet us. Improved ways of working will make us more flexible, fast and efficient. Ever-increasing customer expectations mean we work passionately to offer the best combination of fashion, quality, price and sustainability.

Our values

Our values are based on respect for the individual and a belief in people’s ability to use their initiative, and we encourage everyone to be themselves and respect others for who they are. These values help create an open and down-to-earth corporate culture that promotes collaboration and an entrepreneurial spirit, and where everyone can make a difference. This values-driven way of working dates back to the days of H&M Group’s founder, Erling Persson, and continues to play a very important part in our sustainable development.

Our brands

Our brands all have their own unique identity, and they complement each other well. Together they offer a great variety of styles and trends within fashion and accessories, beauty and sportswear as well as interiors. While increasing the share of recycled or other more sustainably sourced materials our brands are also offering customers several services to make a sustainable lifestyle accessible to more people.

Our sustainability strategy

H&M Group’s vision for sustainability is to lead the change towards circular and climate positive fashion while being a fair and equal company. We work according to our ambitious sustainability strategy produced jointly with external and internal experts. Our sustainability work spans the entire value chain, focusing both on our own operations and, together with other stakeholders, the industry in general.

Growth and integrated channels

Our brands are reaching customers around the world – through online, stores, digital marketplaces and external platforms. H&M Group expansion is taking place with a focus on omnichannel sales. Physical and digital channels are being increasingly integrated, and the store portfolio is being further optimised to ensure a relevant presence in each market and the best experience for our customers.

Climate-positive value chain

H&M Group aims to be climate positive throughout our value chain by 2040. The main priorities for getting there are increased energy efficiency, renewable energy and carbon sinks that can absorb unavoidable greenhouse gas emissions. Our ambition to become fully circular is fundamental to H&M Group’s climate work.

Customers globally

In 1947 Erling Persson opened a ladieswear store called Hennes with the idea of making fashion available and affordable to all. The store in Västerås would soon be followed by more. Today, H&M Group is a global design company with brands in 74 markets. Everywhere we share a desire to create the best offering and the best experience for our customers in a sustainable way.

An improved customer experience

Our aim is to continually enhance the customer experience. Initiatives and improvements are ongoing throughout the supply chain — from design and product development to increased integration of physical stores and online — to make the experience easy and inspiring for customers wherever they want to meet us.

Facts and figures

Net sales SEK 187 billion in 2020
Around ~4,913 stores in 74 markets and 53 online markets
120 million members of H&M’s customer loyalty program
In the H&M group, 71% of the employees in positions of responsibility were women in 2020
Increase in recycled or other sustainably sourced materials to 64% in 2020 (57%), with the aim or reaching 100% in 2030
Goal to reduce packaging by 25% by 2025 (from 2018) and for all packaging to be designed for recycling, reuse or composting