H&M’s organic cotton collection increases this spring
The H&M design team increased their usage of organic cotton for the 2008 spring collection. For the spring line, 1,500 tonnes of organic cotton will be used, which is more than the total amount utilized last year.
“Our organic cotton collection is also high fashion, as customers are becoming increasingly aware of both fashion and the environment. We are proud to offer clothes made from organic cotton in nearly every H&M department,” says H&M’s Head of Design, Margareta van den Bosch.
ORGANIC COTTON COLLECTION
Women
The collection is based on a romantic or pared down style with clear references to the 60s and 70s.
The colour palette is neutral grey, soft brown, khaki, black and white, with accents in poppy red, yellow and rose. Dresses are folk inspired in mini, midi and maxi lengths with patterns, gathers, puffs and tiers, or refined and simple with colour blocks and volume. Blouses and tops are feminine and romantic or in T-shirt style with a deep neckline in the back or front. These tops are teamed up with knee-length skirts, shorts or jersey trousers. Tailored blazers with waistcoats and shorts also make their mark for an updated look. Underwear and sleepwear complete the collection, as do tunics and jeans from the H&M Mama maternity range.
Men
The garments for men are classical favourites such as cotton shirts, striped polo shirts, a pyjamas, boxer shorts and socks.
Divided
The girl’s organic cotton collection features active, urban lifestyle blended with oriental influences. The range includes dresses, tops, trousers and shorts with sporty details and exotic patterns in black and white, cerise, apricot and turquoise. For boys it’s all about patterns – checks, colour blocks, abstract patterns and frontal prints in grey, blue, orange and purple. Garments include classic shirts, T-shirts, vests, shorts and five-pocket style trousers. The range also includes denim skirts, shorts and jeans.
Children
The 70s also inspire children’s fashion collection this season. For girls, the range includes denim dresses, skirts, waistcoats and shorts, fringed waistcoats, smocks, tunics and vests in white, grey, blue, red and pink. To complete the look there are matching accessories as classic 70s-style clogs and a shoulder bag in red. For boys there are striped or front print T-shirts and vests in off-white, grey, blue, green and pink worn with shorts, jeans and denim jackets. Essential are accessories for boys include baseball boots and a belt.
All clothes and accessories made with organic cotton have a special hangtag to help customers distinguish this collection.
Price examples
Dress (women) €19.90
T-shirt, (women) €19.90
T-shirt, Divided (girls) €12.90
Shorts, Divided (girls) €9.90
Shirt, Divided (boys) €14.90
Hooded top, Divided (boys) €19.90
Blouse, (girls) €16.90
Jeans, (girls) €19.90
T-shirt, (boys) €12.90
Shorts, (boys) €16.90
For more information please contact H&M’s press service:
e-mail: mediarelations@hm.com, telephone: +46 8 796 53 00