Leading the Change

We’re commited to Leading the Change to a better fashion future. This starts with improving sustainability performance in our own value chain and demonstrating the resilience of sustainable business.

We amplify our positive impact by working with others — showing the potential for innovation and dialogue to speed transformation. Leading the Change is a mindset. It influences everything we do and contributes to achieving our ambition to become fully circular and climate positive, while being a fair and equal company.  


We focus on three key areas that maximise our impact:

 — Innovation. Stimulating transformation by identifying, testing and scaling new solutions and business models. 

Transparency. Openly sharing our progress and challenges to create accountability and encourage others in our industry and our value chain to do the same. Collecting and disclosing data to increase visibility of our supply chain and enable meaningful decisions throughout our value chain. Providing product sustainability information to customers to make informed choices. 

Inspiring sustainable actions. Encouraging people across our value chain to make more sustainable choices. An important part of our approach is openly engaging with decision makers on policy issues such as wage setting mechanisms, labour law, climate change, due diligence, circular economy and biodiversity. 

By sharing knowledge and expertise we add value to legislation and contribute to progress beyond our industry. We believe ambitious, well-defined legislation is key for business and governments to take shared responsibility in creating sustainable change.

Vision and Strategy

From our very first day in 1947, our business has been about making fashion and the joy it can bring accessible to everyone — democratising what had previously been a privilege of the few. Today, the world…
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Goals and Ambition

At H&M Group, we consider the needs of present and future generations, and are aware that our entire business must be conducted in a way that is economically, socially and environmentally sustainable. This is why we set…
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Transparency

Being accountableAt H&M Group, transparency means sharing clear, accurate and relevant information about our supply chain, our products and our business standards and policies. It’s about knowing how and where our products are made and disclosing this information publicly…
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New technology opens up for totally new ways to engage with customers

Now we are taking sustainable fashion to a new level with tech

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