Our future depends on our strong culture of innovation and entrepreneurship, a tireless focus on our customers and the ability to scale great ideas to benefit millions.
Business idea
There should be no compromise between exceptional design, affordable prices and sustainable solutions.
In 1947, our founder had a vision. Erling Persson wanted to make great fashion available to everyone and to do it in the right way. He built the foundation for a customer-focused, creative, value-driven and responsible company.
Our business
We offer clothing, accessories, footwear, cosmetics, home textiles, homeware and other products through our brands, H&M, COS, Weekday, Cheap Monday, Monki, H&M HOME, & Other Stories and ARKET. Our ventures, such as Singular Society and Creator Studio, focus on building scalable solutions, creating value for customers and exploring new revenue streams.
Through our investment arm, H&M Group Ventures, we explore new business models and partnerships to enhance the customer experience and scale recycled and responsibly sourced materials. We also invest in start-ups like SRTX, Colorifix and Vestuá, and we are the majority shareholder of Sellpy.
The customer in focus
Our customers guide everything we do. As their needs and preferences change, we work to meet them. We focus on improving their experience in every way—from designing products to connecting physical and online stores.
We believe everyone matters, and every person is unique. That’s why we build diverse teams. This helps us understand our customers better, offer relevant products, and support inclusion through our marketing and products.
Growing sustainably
H&M Group has a long history of actively working with sustainability. It is an integral part of what we do.
This means that each brand, retail market, production market and group function aims to grow our business in a way that decouples our financial growth from the use of finite natural resources.
The importance and value of our sustainability work for our business is further underlined in our 2030 goals, which combine targets for company growth and profit with greenhouse gas emissions reduction.
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