Our values

At H&M Group, we are guided by shared values. They are part of who we are, what we stand for and how we act.

Our values are the foundation of our culture

Shared by all colleagues worldwide regardless of role, function, or brand, our values have been guiding and uniting us since 1947. They are integrated into our way of working – from our entrepreneurial spirit and long-term perspective to our constant drive to keep our customers at the heart of everything we do.

By living our values, we create an open and down-to-earth culture where we can work together to do best what matters most to our customers and our future.

We are one team

Our workplace is inclusive and respectful.
We encourage and help each other to win together.
We see the big picture and collaborate across boundaries, sharing our skills and knowledge in the best interests of our company to create unbeatable customer value.

We believe in people

We are the best we can be and bring out the best in everyone and the business.
We empower and trust others to take ownership and embrace diverse perspectives. We listen to and learn from our colleagues.

We are entrepreneurs

We have a strong business mindset.
We are curious and creative and take every opportunity to adapt to ever changing customer needs. Our innovative and flexible approach delivers the best customer offer and experience.

We make constant improvement

We are always eager to find a better way forward.
We constantly improve by seeking feedback to act, learn and adapt with speed.
Everyday improvements, big or small steps, can make a huge difference.

We are cost-conscious

We make careful, sustainable choices by using resources responsibly and doing more with less.
We create value for money, making a sustainable lifestyle accessible for everyone.

We are straightforward and open-minded

We are open, honest and humble.
We reflect on our behaviour and listen to others.
We speak up, but once a decision has been made, we commit to it.
We are prepared to have our own ideas challenged and happy to let the best idea win.

We keep it simple

We aim for simplicity and go straight to the point, because clarity helps us focus on what matters.
We don’t overcomplicate so we can be clear and efficient.
Less really is more.