The H&M group has a multi-brand matrix organisation with well-defined brands: H&M, H&M HOME, COS, & Other Stories, Monki, Weekday, ARKET and Afound.

Each brand is headed by a responsible individual and has local sales organisations. Centrally, there are a number of group functions that support each brand in order to enjoy the advantages of these common areas, so that each brand and country works purposefully according to central policies and guidelines.

The chief executive officer, who is appointed by the board of directors, is responsible for day-to-day management of the H&M group and appoints the members of the executive management team, which is made up of the CEO plus fourteen others. The executive management team is made up of six women and nine men, and comprises the CEO, CFO, the two people with responsibility for the H&M brand, the person with responsibility for Portfolio Brands (which include COS, & Other Stories, Monki, Weekday and ARKET), the person with responsibility for Business Ventures (which include Afound and Treadler), the two people with responsibility for Business Tech, and the heads of the following group functions: Expansion, Strategy & Transformation, Human Resources, Sustainability, Supply Chain, Communications and The Laboratory. Those responsible for other group functions are appointed by the CFO.

H&M Group

CEO Helena Helmersson

CFO Adam Karlsson

Group Functions

Business Tech
Daniel Claesson, Chief Product Officer
Alan Boehme, Chief Technology Officer

Controlling Fredrik Nilsén

Expansion Sam Miller

Human Resources Anna von der Burg, acting

Sustainability Leyla Ertur

Legal Fredrik Björkstedt

Communications Andreas Eriksson

Accounting Anders Jonasson

Security Cenneth Cederholm

Strategy & Transformation Joel Ankarberg

Supply chain* David Sävman


H&M and H&M HOME
Fredrik Olsson, Managing Director
Daniel Ervér, Managing Director

Portfolio Brands
Anna Attemark, Head of Portfolio Brands

Lea Rytz Goldman, Managing Director

& Other Stories
Karolina Gutke, Managing Director

Jennie Dahlin Hansson, Managing Director

Kim Holm, Managing Director

Pernilla Wohlfahrt, Managing Director

Business Ventures
Ellen Svanström, Head of Business Ventures

Joanna Hummel, Managing Director

Gustaf Asp, Managing Director

*Supply chain includes logistics as well as production.