After the success of its winter performance capsule in 2023, H&M Move’s new ski collection has maintained its multifunctional, stylish, and affordable credentials.
It has, however, also evolved. Incorporating new search-and-rescue technology into modern silhouettes brings the range right into 2024. Here’s an exclusive preview of the collection’s key standout features before its two-part release on 31 October and 9 December:
H&M Move’s adoption of RECCO reflector technology – the rescue tech that makes wearers searchable to professional rescue teams – into select garments makes this year’s offering more technical than ever. The partnership with RECCO means that advanced mountain safety is now more accessible than ever before.
H&M Move has, for the third year running, collaborated with the expert outdoor agency, Grand Studio, to ensure every detail of the collection meets the requirements of all mountain users. This, combined with H&M Move’s independently tested trademarked performance fabrics – the windproof, waterproof, and breathable StormMove™ and the heat-retaining ThermoMove™ – means, once again, this range puts functionality on a par with style.
Despite using material innovations and upgraded tech features, 2024’s collection has maintained H&M Move’s affordability, making functional activewear more accessible without compromising quality.
Our latest ski collection pays homage to our Scandinavian heritage, blending minimalist design aesthetics with a sophisticated colour palette of whites, beiges, and browns. This season, we’re introducing faux leather-inspired pieces, letting fashion-forward skiers bring the timeless allure of leather to the slopes.
Frida Hultgård, H&M Move’s Concept Designer
The range for women, men, and juniors will be split across two drops, and offer a complete layering system featuring jackets and snow pants, 2-layer and 3-layer shell jackets, fitted ski trousers, non-quilted puffer jackets, modern one-pieces, and 100% Merino base layers, all designed for however you move.
H&M Move’s new ski collection will be available at hm.com/move on 31 October, with further styles for women dropping on 9 December.
For more info, please contact mediarelations@hm.com
H&M Move offers functional, fashionable activewear, accessible for the many. We celebrate movement and invite the world to move. However you move.
