The H&M group has a multi-brand matrix organisation with the following brands: the H&M brand which includes the H&M HOME brand, and the Portfolio Brands consisting of COS, Weekday, Monki, & Other Stories, ARKET, Afound and Singular Society. The group also consists of New Growth and Ventures, which includes among others Creator Studio and majority owned Sellpy.

Each brand has its own organisation and managing director, except for H&M for which the CEO for the H&M group is operationally responsible. Most of the group’s brands have their own local or regional sales organisations. Centrally, there are also several of the group functions that support the brands to capitalise on the benefits across shared areas, so that each brand and market work according to central policies and guidelines within the group.

The CEO, who is appointed by the board of directors, is responsible for day-to-day management of H&M Group and appoints the members of the executive management team, which is seven persons including the CEO. The executive management team is made up of four women and three men, and comprises the CEO, CFO, the person with responsibility for Portfolio Brands, the person with responsibility for New Growth and Ventures and the heads of the following group functions: Communications, Sustainability as well as People and Organisational Development/Human Resources. Those responsible for other group functions are appointed by the CFO.