Terms and conditions

H&M Group will protect its own rights and the rights of the photographer and or director from any kind of infringement or misuse. By downloading or using any of the images and/or moving image material made available by H&M Group, you agree to comply with and be bound by the following terms and conditions of use.

Use of Images and Moving Image Material:

  • The images and moving image material available in the Image Gallery are provided for editorial use only. Any other use, including but not limited to commercial purposes, is strictly prohibited without prior written consent from H&M Group and the respective copyright owner(s).
  • Proper attribution must be provided when using H&M Group’s images and/or moving image This includes clearly indicating that the content is sourced from an H&M Group image or an H&M Group production, as well as crediting the photographer(s) or director(s) when their names are provided.
  • Usage of images from H&M Group as covers for publications or promotional activity is strictly prohibited.
  • Manipulating, altering or editing any of H&M Group’s images or moving image material in any way is strictly prohibited.
  • Usage of images or moving image material is permitted only for the duration they are available in the Image Gallery. Once removed from the Image Gallery, you must cease using the images or moving image material immediately.

Disclaimers; Limitations on liability; Indemnity:

  • H&M Group provides the images and moving image material in the Image Gallery on an “as is” and “as available” basis for editorial use only. We do not guarantee the accuracy, completeness, or suitability of the images for any other purpose.
  • H&M Group shall not be liable to you or anyone else for any damages, arising out of or, relating to the use or inability to use the images or moving image material, including but not limited to indirect, special, punitive, incidental or consequential damages.
  • To the extent permittable by applicable law, you agree to defend, indemnify and hold harmless H&M Group, from and against any and all claims, damages, obligations, losses, liabilities, costs, or debts, and expenses, resulting from any breach by you of any of these Terms.
  • Norwegian market: We kindly ask you to contact your local H&M contact to ensure that chosen images meet local requirements. Please note that you are solely responsible for ensuring compliance with local legislation when publishing these images.

Copyright notice

Intellectual property is protected by law. H&M Group and the photographer(s) or director(s) reserve all copyright and other intellectual property rights associated with the images and moving image material made available. Unauthorized use, reproduction, or distribution of these materials is strictly prohibited without prior written consent from H&M Group and the respective copyright owners.

H&M Group and the photographer(s) or director(s) are committed to protecting their rights or any loss of or damage to their goodwill caused by such infringement and will not tolerate any infringement or misuse of their intellectual property. In the event of any infringement of these rights or breaches of the conditions of use, legal proceedings will be commenced without further notice.