H&M STUDIO PRESENTS A/W18 “NEO NOIR CHIC” COLLECTION
This September, H&M Studio releases its A/W18 womenswear collection, entitled “Neo Noir Chic”. The dream logic aesthetic is writ large over a collection of ladylike statement pieces and borrowed-from-the-boys wardrobe classics.
Fifties movie icons, with their era-defining looks, provide further nostalgic stimulus, yielding precise, sculpting wool dresses and nipped-in coated cotton trench coats as well as indigo precision denim jackets, sturdy turn-up jeans and a grunge-infused viscose-silk suit. Cosy, hairy cropped knits and elegant neck-tie blouses are equally key pieces.
“With H&M Studio, we love the play between the feminine and masculine and this year we added a 50’s twist – there are ultra-feminine options combined with mannish details and super-classic pieces that invite you to create your own distinctive look,”
Pernilla Wohlfahrt, H&M’s Design Director
The collection, which comprises clothing, shoes and accessories, will be available to buy online and in selected stores from 6 September.
About H&M Studio
H&M Studio is H&M’s key seasonal line of elevated fashion essentials. Devised by a dedicated design team, it offers a limited-edition collection of fashion-led, statement pieces that play into the key themes and trends of the season. The collection will be available in 200 stores and online at hm.com.
For more images, please visit H&M Image Gallery.